Top 40 Partner Report
Two-Pass AI · Web-Searched · 200–265 Pages
40 partners: fit score /100, ranking rationale tied to YOUR product, revenue projection with math, competitive overlap analysis, recent news, conflict risk, pros/cons, GTM motion, activation priority. Includes Competitive Portfolio Matrix showing which partners sell which competitors — and a Displacement Opportunity Matrix with a 1–10 score and specific first move for each flip opportunity.
fit score /100conflict riskcompetitive overlaprevenue mathrecent newsactivation roadmapdisplacement matrix
Partner Program Design
25-35 Pages · Consulting Grade
Competitive benchmarking of real programs, 4-tier branded architecture, 5+ SPIFs, MDF with ROI, sales + tech cert curriculum, services catalog, PRM tools with pricing, org design with comp, 3yr financial model.
competitive bench4-tier economicsspif programscert curriculumprm pricing3yr financialsrisk register
Advanced Analytics Suite
14 Reports · Data Visualization
Co-sell opportunity maps, channel revenue forecasts, win/loss analysis, partner P&L models, territory white space, partner tiering engine, MDF ROI analyzer, channel conflict analysis, churn risk assessment, SPIFF designer, ecosystem network graphs, program benchmarking - all with bar charts, heat maps, score gauges, and gradient visualizations.
opportunity mapsrevenue forecastP&L modelchurn riskwin/lossconflict analysisterritory gapsSPIFF design
Partner Revenue Brief
Up to 28 Pages · Per Partner · Fully Personalized
The artifact a consultant would charge $15K to produce — built in minutes. Every section is grounded in real deal math: a full monetization table showing line item / amount / margin / partner dollars, three revenue plays each with qualification criteria, discovery questions, objection handling, and competitive positioning, up to 10 target accounts with readiness scores, entry strategy, current vendor, renewal timing, and trigger event, a quarterly revenue projection across three scenarios with a 4-step deal math walkthrough, and a full outreach suite (partner intro, customer intro, exec sponsor, LinkedIn). Closes with a 90-day activation plan and year 2 compounding value.
deal math table3 revenue playsobjection handling10 target accountsentry strategyrevenue projections4 outreach templates90-day plan
Marketing & MDF Repository
24+ Ideas · Real Venues
Named venues + addresses, drive times from partner HQs, per-event cost breakdowns, attendance-to-pipeline conversion, creative experiences: whiskey tasting, Top Golf, escape rooms, sneaker customization.
named venuesreal addressesdrive timescost per eventroi math2026 conferences
Pre-Channel Recruitment Blueprint
50–60 Pages · Built for Startups
Built for vendors with no existing channel. Replaces the Top 40 with a 12-month build plan: who to recruit first, territory intelligence wired to real partner scores, a partner-by-partner economic case for joining, program economics benchmarked by archetype, the step-by-step Deal Zero Playbook (with pre-written objection responses at each stage), and a Failure Mode Radar covering the 5 most common ways first-time channel programs collapse.
territory intelpartner economicsdeal zero playbookfailure mode radarprogram designfounder's program
Strategic Alliance Intelligence
80–110 Pages · 25–30 Alliance Partners
Deep-dive on every alliance partner: JVP, GTM motion, integration details, revenue impact, activation roadmap. AI vendors get a dedicated ecosystem page — hyperscaler co-sell paths (AWS, Azure, GCP), complementary AI vendor GTM grid, and accelerator/investor network opportunities. Every partner gets a visible 0–100 alliance score broken into four components. Includes Creative Fit Alliances: the non-obvious pairings that most channel programs never find.
alliance scoring 0–100hyperscaler co-sellai ecosystemcreative fitactivation prioritycompetitor gaps
